CRM Leaders for Empowering Your Business

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CRM Leaders for Empowering Your Business

There is no secret that the company’s success depends on choosing the proper CRM system. Today’s business owners place their focus on the more advanced solutions with sets of compelling functionality and wants to find the best platform among CRM leaders. These features include easy access to essential data, an ability to personalize client experience and provide predictive analytics that can scour the oceans of information.


According to Gartner, “By 2020, the CRM application software market will overtake the data management market, thus becoming the largest of all software markets.”


CRM Leaders List

Based on Destinationcrm surveys, let's compile a list of CRM leaders.


Take a look at 16th annual Market Leader Awards and its judges, CRM analysts:

  • John Bruno, analyst, Forrester Research;
  • Keith Dawson, principal analyst, customer experience and commerce, 451 Research;
  • Jim Dickie, cofounder and research director, CSO Insights, a division of Miller Heiman Group;
  • Michael Fauscette, chief research officer, G2 Crowd;
  • Joe Galvin, chief research officer, Vistage;
  • Paul Greenberg, founder and managing principal, the 56 Group;
  • Andy Hayler, cofounder and CEO, the Information Difference;
  • Brent Leary, cofounder and partner, CRM Essentials;
  • Kate Leggett, vice president and principal analyst, application development & delivery professionals, Forrester
    Research;
  • Barbara Peck, principal analyst, Nucleus Research;
  • John Ragsdale, vice president, technology research, the Technology Services Industry Association (TSIA);
  • Ray Wang, founder, chairman, and principal analyst, Constellation Research;
  • Rebecca Wettemann, vice president, Nucleus Research;
  • Cindy Zhou, vice president and principal analyst, Constellation Research.


Note, that the leading CRM vendors are presented in nine categories according to such parameters:

  • reputations for product functionality,
  • customer satisfaction,
  • company direction,
  • product costs.


So, pay attention to Award CRM leaders and winner in the categories:

  1. Enterprise CRM Suite -
  2. Midmarket CRM Suite -
  3. Small-Business CRM Suite -
  4. Sales Force Automation -
  5. Sales Performance Management -
  6. Marketing Automation -
  7. Business Intelligence -
  8. Data Quality -
    • Winner - Informatica
    • Leaders:
      • Oracle
      • Pitney Bowes
      • Talend
      • Trillium Software
  9. Consultancies -
    • Winner - Ernst & Young
    • Leaders:
      • Accenture
      • Capgemini
      • Hitachi Consulting
      • Wipro

Brief CRM Leaders Overview

#1 Salesforce

Salesforce is a leading solution that provides a system-of-record and system-of-engagement for the organizations of any industry and size. The platform is usually associated with enterprises but includes small business edition that enables you with using the robust tools at an affordable price. You can grow sales faster, build 1:1 client journeys, deliver efficient analytics, and customer service.  

#2 Microsoft Dynamics CRM

Microsoft Dynamics CRM is a quick and flexible system that serves large and rapidly-growing businesses. The system focuses on the productivity tools to bridge the company’s pitfalls that hinder the user adoption. Microsoft Dynamics CRM is popular for the user-friendly interface and simplified data collection with field control types for mobile users. Another essential plus of the system is the immediate connection with any Microsoft products.

#3 HubSpot CRM

Free and simple, Hubspot CRM is admired by the small and mid-sized businesses. The platform obtains basic, but compelling list of features that lets you start with successfully closed deals swiftly. CRM is ideal for the firms that are still trying to recognize the value of these platforms. HubSpot CRM stands out for its Sidekick integration that helps connect with potential clients in an easy and intuitive way. Real-time notifications tell you when, where, and how the prospects are engaging by opening or clicking the emails or visiting the website.

Another great feature of HubSpot CRM is the automated research of information about the company of a new contact (if you entered the name of the company). This gives you an opportunity to get more insights on the organization and contacts while building the records. That features put the platform among other CRM leaders.

#4 Insightly

Insightly is an intuitive platform with the time-saving capabilities for small businesses. Contact, project, and opportunity management - all are stored in one single CRM. Insightly offers you a web-to-contact feature for gathering and qualifying the customers. The detailed reports measure and analyze the performance, efforts, and expenses that help calculate ROI and foresee the income. Even though Insightly is a comparatively new system, you can drive the advantage of the simple UI, link ability, and flexibility.

#5 Infusionsoft

InfusionSoft is a standalone solution that works great for small businesses. The platform includes the lead generation and marketing automation, social media engagement features and email tools to strengthen connections with the prospects. You can quickly eliminate the redundant sales activities with the advanced marketing and e-commerce functionality. InfusionSoft allows you to create the custom, automated client campaigns using simple drag-and-drop options. Moreover, get a chance to build a personalized flow for the prospects in the different marketing and sales situations.




Final Point

Those mentioned above Top CRM Leaders are varying in functionality, and each of them provides tools for your company success. After carefully considering each of them along with the investigation of their robust and weak points, you will make a right choice.


P.S. In case you have already made your choice and look for a solution to migrate your data to the desired CRM, then Trujay is for your service. Feel free to contact us or start a free Demo Migration right away and check how your records will look like at the new CRM.

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