5 Key Sales Metrics Giving Depth to Business Intelligence

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5 Key Sales Metrics Giving Depth to Business Intelligence

In any business, statistics and analytics play the most pivotal role and drive the reasons why companies will succeed or fail. Organizations tend to use various reporting and tracking tools to measure sales metrics. They help companies to explore where their business is headed, and what adjustments need to be implemented. Thus, the majority of instruments available focus on sessions and pages as well as slice data due to the particular site visitors.

Regarding CRM solutions, they place a greater emphasis on the information related to the particular people. However, by default, the systems obtain records for prospects who have already registered as leads. At this point, if you want to learn more about the individual anonymous visitors, configure your software in the proper way.

To get a grasp, let’s figure out how intelligence tools and sales metrics can facilitate sales reps close more deals.

How to trap your mysterious site visitors?

By using the specialized tools to dig for the clients’ information, how they managed to get there and what they are interested in.

Speaking of the lead scoring, it analyzes data and assigns a numerical value to the lead, based on the place of the prospect in the sales cycle. Furthermore, the lead scoring helps to boost the conversion rates and drive sales team efforts to reach the users close to making a purchase. But the over-reliant on guesswork will bring you some issues.

To succeed in identifying the client readiness, both sales and marketing teams should review the sales metrics used in lead scoring consistently. Using the visitor behavior from the site or third-party sources, you acquire the opportunity to apply the predictive lead scoring tools. The key efficiency of these solutions is the accurate scoring models designing.

Just think about it: today the CRM solutions facilitate the rough edges of predictive intelligence and allow to apply the unique understanding of both the company strategic and personal customer sides. So, if you want to ensure the repeatable results, consider the broader perspective and refine the collected insights and reports.

5 Sales Metrics Every Business Should Know

It is well-known, the active sales operations lead to increase of the overall business productivity. Hence, tracking particular efficiency metrics can help reveal the broken processes. For good note-taking, you can categorize the parameters in the following way:

  • Activity
  • Effectiveness
  • Sales Pipeline
  • Results

Let’s dive deeper into the world of the sales metrics that benchmark the company performance, structure, and success:

#1 Sales Cycle Length

Time plays critical role in every business processes, so it’s vital to get the precise number of hours the sales rep spends to close a deal. At this point, you will have an opportunity to indicate the bottlenecks and pain points they run into.

In the process of roadblocks excluding, some managers suffer from the difficulties in content locating and spend around 6,5-8,8 hours per week on a research. Review the processes and steps each sales rep takes to determine the ineffective areas, and find out ways to eliminate them.

#2 Lead Response Time

With the rise of the inbound marketing, the companies focused on the online tactics to generate leads. Notwithstanding the research indicated that the lifespan of the prospect might be too short, the key to an issue is the speed of response.

So, organizations contacting the prospect within an hour are 7 times more likely to qualify a lead than the businesses that waited even one hour longer. Сompanies, that reached a user after 24 hours, reduce their chances to get a lead in a sales cycle. The fast reply can boost your performance considerably.

#3 Opportunity Win Rate

Deal closing, opportunity tracking, and win rate provide you with the insights to optimize the performance. Despite your team might be good at networking and walking a deal through the pipeline, that doesn't save them from failing and losing a customer.

Keeping an eye on this kind of metric, you can coach and work with the reps who often show low opportunity rates. Identify the weak areas and route these managers to leverage their efforts and time more properly, and make the win rates climb.

#4 Average Deal Size

With the metric of average closed deals size, you can single out the type of lead or customer that isn’t worth pursuing. Make sure all your team members spend the time as wisely as possible. By monitoring their performance, you will define those who tend to veer towards smaller deals because they are easier to complete. In case, the average deal size deprives your expectations, go down to analyze the stages the lead goes through to become a client.

#5 Cost of Sales to Revenue Ratio

This kind of metrics indicates the overall efficiency of the sales team. With the flow of time, these insights will help to investigate the level of investment you need to reach a certain performance level. Furthermore, it supplies with the opportunity to gauge how much of financing it took your business to attain the annual revenue. So, you can easily measure your cost of sales to revenue ratio against the industry average discovering how your portions of sales productivity stack up.

Bringing up rear, by knowing the key sales metrics, the managers can improve the performances of their employees, stay on top of all opportunities in the pipelines, and manage the health of the sales funnel.

How Salesforce measure the sales metrics?

Having a unique sales strategy, every company should have the most essential metric to measure. For example: Salesforce singles out the most significant, annualized contractual value, or ACV. This is a sum of new or add-on opportunities closely followed by pipeline. Considering this kind of metric, Salesforce offers the next practices:

  • All pipeline, all time

The Salesforce managers examine their pipeline constantly, and review all the targets for better understanding what is going on, as well as whether the numbers are high enough to get to where they need to end up.

  • As good as your last month

A “making every month” methodology drives the consistency, and cadence to Salesforce business. It is not about a quarter or year, it is always “how’s your month?”

  • Not closing it alone

Constant pipeline inspecting devers another advantage: the different opinions can result in a better approach to any specific transaction.  

  • Having total transparency

Salesforce managers measure the pipeline and ACV with total transparency. It is considered a good way to run sales organization, especially using their CRM as a help.

Final Takeaway

Either being a small business or large corporation, you should use 5 vital metrics mentioned above to evaluate the sales reps’ performance and results. Furthermore, tracking these measures historically, can show the best sales opportunities in the pipeline, and fix up your sales team for success. Want to find out how CRM can enhance the managing the key performance indicators, contact our expert for useful insights.  

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