CRM for Government: Whopping Options for Public Agencies

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CRM for Government: Whopping Options for Public Agencies

The perpetual conception that government should be managed as a business has become a buzzing idea long ago. However, the need in its efficiency and service quality advancement is extremely obvious fact. The implementation of CRM for government is considered as a major and practical fixture to this crucial issue.

Along with the insane pace of advancement and overall digitalization, the expectations of citizens keep growing and become more demanding. The forward-thinking public agencies of local, state and federal level look for the CRM solution that will facilitate inquiries management, optimize delivery service, advance accounting, as well as automate workflow and enhance the manual routine.

CRM for Government: Facing the Citizens’ Requirements

The private business strategy can’t be tailored to the public agencies requirements, yet these organizations take over the best practices for managing such sectors as education, healthcare, transportation, broadcasting, waste management and social welfare. So, currently, CRM solutions aid governments in dealing with demands, citizen-centric and transparent programs, streamlining service delivery and expanding accountability. Besides, the cloud systems allow to cut the expenses and reduce the inefficiency of government performance.

Talking about CRMs in the course of government performance, we can substitute the ‘customer’ with the ‘citizen’ as long as each person that interacts with the public agencies call to complain, compliment or inquire. If you evaluate the state CRM initiative from the perspective of a citizen, it will be a two-way interaction with government institutions which have a complete understanding of status and needs. From the perspective of public agencies, CRM strategy delivers a full and clear picture of each individual and all activities concerning this very citizen.

Specifically, CRM solutions collect service requests information and route them to the corresponding agency. Moreover, they improve the efficiency levels, optimize workflows and measure the successful and ineffective aspects of performance. In fact, the implementation of CRM for government boosts citizen satisfaction rates and proves the cost savings.

Commercial vs Government CRM: What’s the Difference?

The architecture of public agencies CRMs shares some features of commercial solutions. Thus, both of these system types employ different approaches to data capturing, as well as have diverse patterns of process performance.

Commercial CRM strategy deals with the following elements of the customer-centric mode of business running.

  • the full view of customer buying habits and patterns
  • sales performance automation and order entry
  • built-in billing and product delivery option
  • vendor and partner management
  • marketing and sales performance are data-driven

In its turn, the government CRM strategy offers citizen-centric features that enable

  • citizen access, transparency of the processes and respect of personal privacy
  • government service requests and quality delivery
  • management and mobility of the workforce
  • reporting building
  • performance management
  • data modeling around the government needs

Government agencies are organized by specific jurisdictions and work in different districts. So, they need a CRM with a scope for customization and scalability. Besides, the system should be flexible in order to align with the constantly changing policies and reforms.

The implementation of CRM for government requires a well-thought planning with clear and achievable end goals, as well as considerable resources. With the citizen-focused approach, public agencies receive the abilities to improve efficiency, cut the expenses and develop citizens’ trust and satisfaction rates. Among the avalanche of CRM solutions, government agencies will find SugarCRM, Salesforce, Zoho and Vtiger quite practical and useful in their daily round.

P.S. In case, you searching for a solution to migrate your data to a desired CRM in an automated and direct way? You are welcomed to use a web-based service Trujay. It is free from human interaction or programming and has no impact on the existing CRM uptime. Start a free demo migration and test the automated service in action right now!

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