CRM and Social Media: Revenue Boost by Force of Two-Way Communication [Infographic]

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CRM and Social Media: Revenue Boost by Force of Two-Way Communication [Infographic]

The occurrence of CRM software brought facilitation in data management and a better understanding of the customer’s needs. During the last decade, social media invaded the personal life and became its inevitable part. The business had no intention to fall by the wayside and started the integration process.

As a final result, there appeared a blend of CRM and social media that has a threefold nature. It allows companies to monitor client’s interests and listen to their demands in real time. And people, in their turn, acquired an ability to communicate directly with a business or brand.

CRM and Social Media: Awake to Customer’s Needs

Nowadays the value of relationships was reviewed and completed by new aspects. Customers represent the heart of the business, and candid, trustworthy relationships are the cornerstone of success and growing revenue. The merging of CRM and social media laid a foundation for the more effective strategy of customer interactions.

Social CRM discloses the larger scope for marketing, sales, and support service departments, as well as extended the borders of collaboration, innovation and customer experience. Using such popular social networks like Facebook and Twitter, companies can gather data and monitor the change of customer interests, as well as listen and answer to their requests in the shorter time periods. These abilities improve the marketing campaigns, reduce the length of sales cycles and brings unrivaled customer experience.

CRM and social media grew into a new concept that puts the client in the first place. Take a look at this infographic from Fanhub and explore the modification of CRM under the influence of social networks.

CRM and Social Media

Wish to incorporate social media into your business and migrate from your outdated CRM application? There is a great solution for a fast and secure data transfer. Trujay, an automated migration service that may switch your records without existing system downtime and extra installations. Run a free Demo and dispel your doubts about a cumbersome CRM switch.

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