CRM and Social Media: Revenue Boost by Force of Two-Way Communication [Infographic]

As a final result, there appeared a blend of CRM and social media that has a threefold nature. It allows companies to monitor client’s interests and listen to their demands in real time. And people, in their turn, acquired an ability to communicate directly with a business or brand.

CRM and Social Media: Awake to Customer’s Needs

Nowadays the value of relationships was reviewed and completed by new aspects. Customers represent the heart of the business, and candid, trustworthy relationships are the cornerstone of success and growing revenue. The merging of CRM and social media laid a foundation for the more effective strategy of customer interactions.

Social CRM discloses the larger scope for marketing, sales, and support service departments, as well as extended the borders of collaboration, innovation and customer experience. Using such popular social networks like Facebook and Twitter, companies can gather data and monitor the change of customer interests, as well as listen and answer to their requests in the shorter time periods. These abilities improve the marketing campaigns, reduce the length of sales cycles and brings unrivaled customer experience.

CRM and social media grew into a new concept that puts the client in the first place. Take a look at this infographic from Fanhub and explore the modification of CRM under the influence of social networks.

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