Get Higher ROI & Loyal Customers with CRM Gamification [Infographic]
Nowadays businesses pay a great attention to such issues as CRM gamification, big data management and new channels of interaction with customers. Usually, everything new is taken with a portion of scepticism. Business owners look at the gamification as a redundant tool that distracts employees from everyday performance.
Enlightening the Notion
Gamification is a twofold process that promotes the engagement and influences the behaviour inside and outside the company. In other words, your staff receives the positive incentives for performance optimization and productivity growth. Achieving specific goals, managers get corresponding places on the leaderboard or some trophies. Meanwhile, the customers gain outstanding buying experience, take part in loyalty programs and get the incentives to take part in some special campaigns suggested by the company. This process of bring more motivation and some signs of competition into the monotonous daily round is based on the psychological predisposition to take part in the game. CRM gamification doesn’t distract your team from the workplace, but rather increases the participation, attention and productivity levels. According to the Gartner group surveys, nearly 70% of global organizations will acquire at least one gamification solution by 2014. And M2 Research states that the gamification market will grow up to $2.6 billion by 2016.
CRM Gamification: Areas for Implementation
The main objective of this innovation is to keep customers and employees equally engaged. Thus, there are some stereotypes concerning gamers. As a rule, the average gamer is seen as a really young man that plays online. Another misconception that gamification has no value. This myth is busted by vendors that come in tune with CRM gamification and have already seen the results in the overall company income growth. So, the gamification principles may be applied to the following aspects of business running:
- employees’ engagement
- new technology and innovation adoption
- cultivating customer relationships and loyalty
- skills establishing or advancing
- complicated projects and tasks accomplishment
- improving sales, marketing and support service performance
Gamification appeared decades ago. And if you want to find out more about gamification in business performance, Check out this infographic offered by ClickSoftware .
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