Increase Sales: 5 Aspects to Include in Your Strategy
Over time and as an organization grows, its abilities to deliver outstanding customer service often fades, and it’s time to think over strategy to increase sales.
Many companies discuss the returning to their initial sales plan or becoming more nimble in the digital age via migrating their current CRMs, and they presume doing so requires shaking up the corporate structure.
In some way, the innovations come with changing company culture and strategy as well. However, the increase in scope must be accompanied by the increase in efforts, and here is where you need an intuitive, feature-rich CRM to address your business needs.
Story Behind Increasing Sales with CRM
Joining a conservative perspective of past activities or solutions is doubtfully a way to increase sales. Various surveys show different results, yet nearly 25% of marketers have insufficient knowledge of their lead conversion rates. Additionally, the same amount of sales team worked with a CRM strategy and defined KPIs.
They say CRM won’t bring desired results immediately, yet if the solution doesn’t return any value from the very beginning - it is complicated to implement and maintain. Logically, your team avoids using the platform, and the whole initiative fails to deliver the primary goal: increase sales.
When approaching innovations, companies select a CRM that meets business requirements and objectives than these organizations get improved access to the customer information to upgrade their lead conversion and enhance the data management.
Before initiating any changes, you need to identify blockers your team faces right now and find the pain points in workflow and each department performance.
#1 All-encompassing Strategy + Measurable Metrics
To increase sales, you should analyze the current state and develop a business strategy with a clear vision of the final objective, measurable goals and results via CRM. Ensure you included all departments - where marketing and sales work together - and tune up a sales pipeline progress to using the full toolkit your CRM offers.
#2 Motivate Team to Use a CRM
From the very beginning, you are intended to apply all features provided by CRM vendor, yet these motives wane after the first months. In most cases it happens due to the complexity of CRM, the staff finds it too tedious to enter and update records along with the actual sales performance.
To fix this issue, you should motivate your team to use CRM before the actual implementation. Also, you can reduce the complexity of work by buying additional apps that will facilitate the process running, or you can migrate to another CRM that meets the staff and company needs.
#3 Intuitive UI and Reasonable Maintenance Costs
There is one mistake you should avoid - don’t implement a CRM only because of its reputation or because big companies use it. If you are all set to increase sales, define your business objectives and tools for achieving them, and only then choose a CRM vendor.
CRM with extensive functionality comes along with the complicated adoption, customization requirements, and additional staff to train the team and run the system properly. Besides, you should pay particular attention to CRM configuration - if it is done incorrectly, you will spend extra time and money to fix and tune up the solution.
#4 Use On Demand CRM
The dilemma on-premise or cloud CRM shows the pros and cons of both software types; nevertheless, the on-demand solution provides you with more features: accessibility, enhanced integration capabilities, and speed up workflows due to the data entry and update.
#5 Deal with Data Quality
In the configured CRM everything runs correctly and data aligned to the right places. That helps to see all potential leads, timely follow-up and don’t miss any appointments. Immediately after implementing a CRM, introduce a set of rules for data entry and updates, and appoint a CRM administrator to run the systems and monitor data for duplicates.
Sketching a Conclusion
Once you set up a clear and explicit business goals, CRM arguably plays one of the most critical components of your increase sales strategy. Drive in the clarity and vision of company development and direction with the well-planned implementation and tools for sales performance. Don’t waste your time on trial-and-error period, if you come up with a decision to migrate your CRM, start a free Demo right away.