Salesforce vs HubSpot CRM: What to Choose
You might hear the abbreviation ‘CRM’ for the last few years. But it is more than a group of letters. For many businesses a CRM is a must-have tool to manage customer relationships. In this article we will compare two CRM platforms, Salesforce vs HubSpot CRM, to find out their strengths and weaknesses.
Today it’s vital to know all about your current and future customers, their needs, desires, and problems in order to adjust to them. Therefore, it is much faster and easier to improve your business with the help of CRM systems. They can help you to improve internal work processes and customer relations that are necessary for company’s growth and development. But the CRM’s market is so diverse that it makes managers wonder what system is the best to choose.
Key Aspects: Salesforce vs HubSpot CRM
Salesforce is considered to be one of the leaders in the CRM industry. It is a powerful tool that provides sales and marketing teams with a great deal of flexibility and data. However, these days appeared many other systems that can compete with Salesforce.
HubSpot CRM becomes more and more popular and holds approximately 50% of the market. It provides business owners with the ability to aline sales and marketing, and get insights into their clients’ behaviour.
Check out our short video on Salesforce vs HubSpot Brief Comparison.
Salesforce vs HubSpot CRM: Detail Comparison
Talking about Salesforce, the user’s interface is a bit obscure. There is a lot of tabs and buttons to press, so the platform use can become a challenging task if you don’t know what they mean.
By the way, surveys show, most companies do not use 50% or more of features of Salesforce tool.
HubSpot CRM, on the other hand, has a clean interface and simple design that is easy to work with. So, it won’t take much time to get familiar with.
Having a CRM that directly integrates with your email is essential when it comes to maximizing the business productivity.
Email open tracking, click tracking, email templates, document tracking, CRM insights, etc., are important and help your sales team move smoothly through the trade process.
In general, HubSpot CRM and Salesforce offer the listed above things.
However, when comparing two CRM, Salesforce vs HubSpot CRM, the last one has a few more features on the emailing side.
HubSpot CRM has a feature of live chat box that shows your clients a picture of their sales representatives. In such way, it helps generate leads and re-engage current customers.
Also, you can send the customized messages to the clients.
- When somebody comes from Facebook, you can show them one message.
- When somebody visits the pricing page, another message can be shown.
This feature is fully integrated with CRM on the back-end, and allows your sales department to monitor all conversations as well as record of all chats.
Otherwise, Salesforce does not have live chat support.
Salesforce can provide you with the great variety of in-depth reports. Its reporting options are of great variety and in-depth.
HubSpot CRM, however, offers you reporting feature for an additional cost as an add-on.
Aligning Sales And Marketing
Salesforce has got a tool ‘Chatter’. It helps businesses to integrate with marketing so that it is possible for you to easily divide lists and connect with customers on social media.
Besides, both HubSpot CRM and Salesforce offer you to buy marketing software for an additional cost.
You can buy a Salesforce marketing add-on for $1,000-$3,000 per month.
HubSpot CRM offers you its marketing add-on for $200-$2,400 per month.
Salesforce offers its users 4 payed editions to choose from.
- Essentials (25$ per user/month)
- Professional (75 $ per user/month)
- Enterprise (150$ per user/month)
- Unlimited (300$ per user/month)
30-day free trial is available for you to try how the platform works.
HubSpot CRM is free for users, with no limits on their number.
But if you want to have full access to all email tools, booking tool, live messages, etc., you will have to pay $50 per user per month.
Take a look at what Trujay clients say about the service.
CRM Migration: Rapid Path to Enhance Business Performance
Finding the desired solution is only one step ahead on the way to the successful data import. You should also find the efficient migration tool to complete the accurate and secure transition. In case you want to save time and efforts, think of using the migration service Trujay and take advantage of the beneficial features:
- security regulations that exclude the possibility of any data loss;
- 100% uptime of both CRMs and no interruptions of the business processes;
- opportunity of fields and users mapping in accordance to the company requirements;
- a free Demo Migration that allows to explore if the service functions is properly
Let’s review the fields Trujay automatically migrates:
|Fields||From Salesforce||To Salesforce|
|Fields||From HubSpot||To HubSpot|
To Sum Up
Finding a right CRM for your business can be a challenging thing to do.
Decide carefully before you sign a contract. By taking into consideration factors like reporting, alignment, and cost, you can make a right choice to drive your business more leads, and sales.
After comparing two platforms, Salesforce vs HubSpot CRM, you may see that they both are great systems to work with. Now it’s high time to decide which one you like more, and what to try in action.
To migrate your data from one platform to another fast and effortless, it is recommended to use automated migration service.
Run a Demo Migration and transfer some of your data to the chosen platform. It’s safe and free.