Top 10 Marketing Automation Tools of 2020

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Top 10 Marketing Automation Tools of 2020



The global marketing automation market size is expected to reach $8.42 billion by 2027, according to a new study conducted by Grand View Research, Inc.


According to Salesforce’s State of Marketing Report, 67% of marketing leaders are already using at least one marketing automation platform, and a further 21% plan to start using one.


So let's take a look at the top 10 marketing automation tools in 2020. 



What is a Marketing Automation Tool?


A marketing automation tool is a software that provides a platform for marketers to automate marketing activities that contribute to greater marketing campaign efficiency and effectiveness. These tools are used for automating repetitive tasks such as e-mail marketing, social scheduling, ad campaigns, reports and analysis, and data management.


While automation is the main function, the software also provides other features, such as CRM, website design, integration, and marketing intelligence.



Common Marketing Automation Features


1. Email marketing

Email is one of the digital communication's oldest forms, yet it remains paramount. While consumers have become slightly frustrated against email marketing due to the experience of marketers and continued media harassment, email still remains one of the most effective means of communicating with your clients. This makes it an excellent marketing automation starting-point.


2. Lead Management

Lead management is one feature offered by some of the best software tools for marketing automation. It helps businesses monitor, classify, and connect with leads so that they can be transformed from a prospect to a paying customer. 


3. Social Automation

Some autonomous applications like Hootsuite and Buffer are social media’s best friends. Scheduling premeditated posts for all social platforms makes life so much easier for a social media manager. Marketing automation software often features social analytics tools that enable you to monitor what your audience posts across social platforms and who shares your content.


4. Analytics and Reporting

Having in-depth analytics is the biggest advantage of automating marketing efforts. Most marketing automation tools look a lot like business intelligence software with dashboards that depict a company’s’ most valuable marketing KPIs with easy-to-understand visualizations.


5. SEO, paid media, and digital advertising

These three features are found everywhere and for everyone. SEO paid media, and digital advertising features help marketers execute their paid campaigns from a centrally controlled marketing tool. This is where many other marketing campaigns live. SMBs may find that managing these campaigns is a bit overwhelming, but it gets easier and easier to unify all the data into a single analytical interface.


Top 10 Marketing Automation Software Tools in 2020


You learned the features, now lets finally dig into the actual CRMs that provide these features. 





HubSpot is recognized in the world of SaaS for all its resources including live chat, marketing, services, and sales Hubs. Its automation software is one of its most successful features. 


When comparing HubSpot to other CRMs on this list, the most unique feature is the extremely easy to use and highly simple visual editor of workflows. 


HubSpot’s key features:

  • No coding needed
  • Easily integrates with HubSpot’s CRM 
  • Visual editor to personalize your email campaigns
  • Automation of emails, messages, lead scores, webhooks, etc.



2. ActiveCampaign


ActiveCampaign is an integrated email marketing, marketing automation, and CRM for small businesses.


ActiveCampaign's main strength is its efficient and versatile integration of marketing automation. This is one of the broadest options on the market. 


It is definitely not a suitable resource for beginners or those with no technical skills. Learning requires a little bit more time and energy.


ActiveCampaigns key features:


  • Site, event, and goal tracking 
  • Powerful attribution tools to track conversions
  • Professional test split test 
  • Drag and drop automation map



3. is an outstanding automated marketing tool that is mainly used by businesses of all sizes to work on sales activities and lead generation. If you're working on lead generation or any other kind of marketing outreach, then you need key features:


  • Create automation emails and automated email campaigns
  • Find and verify email addresses
  • Integration with Slack, Zapier, and other CRMs



4. Ontraport


Ontraport is an enterprise automation platform. One of Ontraport's most valuable offerings is its focus on reporting and insights. While some tools can be somewhat a black box, Ontraport gives you a clear look at your campaign performance.


Ontraport’s key features:


  • Integrate with other Ontraport marketing tools 
  • Have pre-built templates for quick content generation
  • Create sophisticated funnels and goals for your campaigns



5. Infusionsoft


For a while, InfusionSoft has helped thousands of marketers deliver leads, revenues, and customer acquisition targets. 


Depending on which lead magnet someone is signing up for, how many emails they open and click, or other contact property data, you can set up a fairly complex tree structure.


InfusionSoft’s key features:


  • Drag and drop campaign builder
  • A plethora of other tools that connected with marketing automation
  • Multimedia marketing management



6. Autopilot


Autopilot is one of the marketing automation systems with the strongest visual appeal. Its visual editor is clear, user-friendly, and honestly fun to use.


Its system is usually used for more complex messaging and targeting, but a simple autoresponder based on a time-sequence can also be developed.


Autopilot’s key features: 


  • Outcome wheel 
  • Awesome collaborative features such as annotation and Slack/email sharing
  • Well-designed templates 



7. Marketo


Marketo has been around for long enough, was recently purchased by Adobe, and integrated into as a marketing platform.


If you use Adobe Analytics for data measurement and Adobe Target for experiments and customization, you will have powerful automation and optimization set for startup marketing.


Marketo’s key features:


  • A powerful collection of tools
  • Works better if you’re already using other Adobe tools such as Target
  • B2B marketing & lead management



8. SendInBlue


SendInBlue began as a digital company but ended up building a powerful email marketing tool that changed over time into a well-known marketing automation software. 


They have advanced capabilities like reporting and scoring leads. In addition, SendinBlue offers a fairly impressive free plan that includes basic marketing automation features, phone support, and up to 300 emails per day.


Sendinblue’s key features:


  • Adapts to your level of technical savvy
  • A/B testing built-in 
  • Connects easily with other Sendinblue products



9. GetResponse


GetResponse is a platform for marketing automation with several different layers and functions. They are cost-conscious and start at around $10 per month, but they have powerful features in their more expensive plans. 


GetResponse is easy to use and you can usually get good results from the tool, although the simpler features, such as email updates, work better. Working with the platform will become more difficult if you intend to incorporate complicated conditional logic.


GetResponse’s key features:


  • Drag and drop blocks
  • Automation templates
  • Cart abandonment emails



10. Omnisend


Omnisend is one of the most common automation platforms in the market for eCommerce marketing. It takes advantage of different marketing channels to create a perfect omnichannel strategy for your company.


In addition, it is a powerful method that can be used for end-to-end activities such as collecting email addresses and contact details, sending emails, A / B testing, and more. In addition, it helps you with holistic data management and offers in-depth reports so you can gain insights into the marketing strategy for practice.


Omnisend’s key features:


  • Flexible Content Editor 
  • Extensive Integrations
  • Campaign Booster
  • Dynamic Forms
  • Automation 






The use of marketing automation tools and database marketing can help your marketing efforts become more personalized and generate more leads and revenue. 


So, choose the best CRM with marketing automation tools that work best for your business.  Migrate with Trujay’s Free Sample Migration. It’s easy and requires no technical skills. There are a lot of customers that are satisfied with the results. Or, you can check Trujay's other services.


If you’re not sure how to proceed using the Self-Service tool, get a Guided Service and we’ll do the entire project for you. Visit our Guided Self-Service Migration and get in touch with our experts at or contact us. Here is a free handbook so you know what’s in store. We hope this helps!



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