Top CRM Software: 20 Most Popular Platforms [Infographic]

Determining the top CRM software according to a particular set of metrics is a daunting task. The platforms are highly diverse with a manifold in features and configuration options. So, when the time comes to choose a right solution for the company, this variety of systems can cause the headaches for many business owners.

Before you jump into the confusing world of selecting a solution, it’s helpful to investigate the main leaders in the CRM space. While these primary systems might not be the best fit for your business processes, they can provide a framework for comparison as you begin the research. Check out an infographic provided by Capterra and explore the most popular CRM systems:

How to Choose the Best CRM for Your Organization?

Now, when you’ve found out what CRMs command the largest market share, it is time to pick out an ideal platform for your business processes. Even though every CRM differs in the specific functionality and price choices, there are 3 essential aspects you should pay attention to:

#1 Need of the Customization Options

Since each company varies in a number of employees, tasks, and needs, it is significant to have some wiggle room with your CRM. Select a solution that can be easily customizable to fit your business processes. This way you will address the daily requirements while maintaining a high level of efficiency.

#2 Importance of the Main Features

The CRM capabilities can work great for one company and be useless for another. Go with the platform that includes the tools your employees really use. As a result, the team will not be overwhelmed with solutions’ complexity, and you don’t have to overpay for the unnecessary extras. Consider the most common features every CRM should include:

• Contact management
• Task management
• Calendar integration
• Social media management
• Email integration
• Reporting and analytics
• Mobile capabilities
• Technical support

#3 Cost Matter

The disparity in CRM pricing can often dictate your decision. Choosing a platform with a high price tag doesn't necessarily mean the solution is the best choice for your company. Ideally, you want a CRM that will fulfill your business demands without going over budget.  

CRM Migration: A Key Step to Business Success

If you take into consideration the above-mentioned information and decide to move the records to the desired CRM, take advantage of an automated migration service Trujay. The Saas helps you migrate data swiftly, securely and completely hands off. Besides, an automated tool provides you with the beneficial features of fields and users mapping, deduplication option and a free Demo Migration.  

Conclusion

Choosing the right CRM for your company is perhaps one of your most valued business investments. Hence, it is important to investigate the top CRM software on the market and explore the main factors to consider before making the final decision.