Microsoft Dynamics vs Salesforce: What Will You Choose in 2018?
CRM is fast becoming the most sought-after type of business software. Many businesses find that the implementation of a CRM system has a big step toward business growth. On a general outlook, you are on the verge of using a tool that will eventually change the way you work. So, let’s take a closer look at giants in the market, Microsoft Dynamics vs Salesforce.
Today, there is an enormous amount of CRM platforms on the market. There are specific platforms that are perfectly tailored to your company type, size and industry as well as completely unsuitable ones. Therefore, your choice should depend on the particular requirements, that forces you to provide in-depth research and find the best option for the business.
Microsoft Dynamics vs Salesforce: Compare and Analyse
Salesforce CRM was built from the scratch to become and continue working as a cloud-based application system. Businesses that store data on a remote server to manage them using mobile gadgets and browser-based software find this option as an excellent choice. But it might not be so great for businesses that want to host the software on their private servers and owns their license directly.
Microsoft Dynamics is a flexible platform in respect of the implementation tactics. The solution offers a full cloud-based edition for Service and Sales. Other options on Microsoft Dynamics such as Operations and Finance have optional on-premise versions.
Let’s pay attention to beneficial features of both platforms to get more in-depth Microsoft Dynamics vs Salesforce comparison.
The year 2015 was a wake-up call for Microsoft CRM as they added several features to the platform. Microsoft invested heavily in automation and added features that helped enterprises to understand their customers better, monitor changes in social channels effectively, and know the best time to speak with a client. The integration with LinkedIn helped the company to improve its social selling features to optimize the business platform connection.
Even if Microsoft is keeping up with the race on the market, there are still a lot of things it still lacks behind when compared critically with Microsoft with regards to some key elements.
Salesforce is a leading CRM solution created as a part of extensive sales and marketing solutions gathered under the Salesforce name. It includes separate systems for analytics, marketing and service, and community cloud. The CRM assists companies to leverage multiple channel relationships to aid business growth and development.
Being a CRM, the platform helps its users to track all customer information and interactions and gather it in the single dashboard. That gives a great possibility to generate more leads. After that, you can use Lead Management, Marketing Automation, Sales Data, and Partner Management applications that let you follow them until they are ready for conversion.
Salesforce can increase the sales team’s productivity regardless of whether it is. Also, the platform lets you get real-time data on dashboards using custom reports, and see the most important information based on your settings. You may create critical reports, trading forecasts, and Territory models.
One of the core Salesforce benefits is the possibility to add more functions and tools from AppExchange.
As seen, both platforms are unlike each other, but there is one thing that makes Microsoft Dynamics and Salesforce similar. The most notable feature that has both solutions in contrast to other CRM platforms is Artificial Intelligence applying.
It is believed that it is one of the most critical points while comparing Microsoft Dynamics vs Salesforce.
Salesforce Users pay a monthly subscription fee to use the platform. There is a 30-day free trial and paid editions:
- SalesforceIQ CRM Starter - $25/user/month/billed annually, out-of-the-box CRM for up to 5 users;
- Lightning Professional - $75/user/month/billed annually/complete software for any size team;
- Lightning Enterprise - $150/user/month/billed annually/deeply customizable sales solution for your company;
- Lightning Unlimited - $300/user/month/billed annually/unlimited CRM power and support.
Microsoft Dynamics has a slightly different price packaging. The CRM platform requires a contract for deploying cloud-based applications or the signing of an upfront. The platform allows users to scale their platform usage to ERP levels. It focuses instead on sales force automation.
There is a 30-day free trial and paid subscriptions:
- Dynamics 365 Plan 1 - $115 per user/month (PowerApps, Sales, Field Service, Customer Service, Project Service Automation and Marketing);
- Dynamics 365 Plan 2 - $210 per user/month (Includes all the Plan 1 apps + Dynamics 365 for Operations).
- Dynamics 365 for Financials(full use) - $40/user/month;
- Team Members (light use) - $5/user/month;
- External Accountant - $0 with full use license.
Elasticity and Integration
Integration possibility is highly important to consider while choosing CRM. So here it is in terms of Microsoft Dynamics vs Salesforce.
Most users believe that Salesforce is more efficient for building out your CRM or modifying it for use in specific industries. While others are of the opinion that Microsoft Dynamic is the king when it comes to integrations and flexibility. The Salesforce AppExchange has more than 2,600 apps available. And this has been of tremendous benefits to both in-house developers and businesses to use the Salesforce platform for building custom solutions.
Microsoft Dynamics seem to be winning the game as it has invested heavily in-app connections. It connects to the Microsoft PowerApps and the Power BI software which transforms your data and current relationships into custom apps. Salesforce, on the other hand, connects to different Microsoft apps but the Dynamics 365 has its benefits. But if your team desire a CRM platform with several software and apps, then the Salesforce might be a better option.
Conclusively, neither of the two platforms is better than the other. Both Microsoft Dynamics vs Salesforce have been carefully analyzed, and it has been clear that they both offer a scalable platform as well as industry-leading features.
You may try out any of them for free!
Transfer a part of your real data to any Salesforce edition or Microsoft Dynamics to see how it looks by launching free Demo Migration.
Also, you can upload business information from CSV files using the Salesforce Data Loader.
Also, do not forget that it is a high time for Salesforce switch to save up to 20% your migration budget.